Sportsbetting advertising is now ubiquitous across British football

35 Views

In the United Kingdom, a new investigation from the British Broadcasting Corporation (BBC) has reportedly found that sportsbetting advertising is now ever-present during the broadcast of live soccer games on television.

The broadcaster revealed that the examination conducted by its Victoria Derbyshire program had looked at 25 matches involving British teams shown over the previous twelve months on ITV, Sky Sport and BT Sport and found that some 95% had contained commercials for sportsbetting.

Of the 1,324 commercials and sponsorship indents broadcast throughout the entirety of the studied games, the BBC explained that 272 had been for sportsbetting. On average, it reported that one out of every five of the advertisements broadcast had been for a betting firm with this ratio often rising to as high as one in three.

The broadcaster declared that this proportion was even more pronounced for last October’s men’s national team match between the Scotland and Slovakia, which saw 37% of its advertisements contain betting-related messages from eight distinct providers. This trend furthermore continued into 2017 as the September 28 UEFA Europa League group stage contest involving Everton and Apollon Limassol saw 40% of its adverts and sponsorship indents relate to sportsbetting.

The government is now reportedly said to be considering whether to impose new restrictions while Matt Zarb-Cousin from the Campaign for Fairer Gambling told the BBC that he was ‘concerned’ about the impact these advertisements could have on ‘children and young people’ due to the ‘pre-watershed exemption for live sporting events’.

“The government has an opportunity to address this in the forthcoming review,” Zarb-Cousin reportedly told the broadcaster.

The BBC reported that Australia and Belgium recently banned all gambling advertisements during the pre-watershed broadcast of live sporting events while last month saw the Local Government Association call for tougher restrictions in the United Kingdom. The group purportedly explained that it was worried about whether the volume of such commercials in British sport was undermining government efforts to reduce problem gambling. It moreover supposedly stated that these games were being viewed by millions of people including children before highlighting the fact that half of Premier League and second-tier Championship clubs now feature shirt sponsorship from betting providers.

In response, Clive Hawkswood, Chief Executive Officer for the Remote Gambling Association trade group, reportedly told the broadcaster that evidence on the impact of the advertisements was ‘far from conclusive’ and that gambling had now become ‘normalized in this society’.

“If you look at why, it was probably the introduction of the National Lottery [as] it changed the perception,” Hawkswood reportedly told the BBC.

Sportsbetting advertising is now ubiquitous across British football was last modified: October 23rd, 2017 by Adam Morgan


Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Latest Posts

Monday Twins at 888poker offers multiple ways to win
Poker
89 views
Poker
89 views

Monday Twins at 888poker offers multiple ways to win

SPFadmin - October 30, 2017

Online poker sites are always looking to offer new and unique gaming content for players to enjoy. From promotions to events, poker players are always on the…

Poker Pros to film Poker Night in America at Rivers Casino and Resort Schenectady
Poker
78 views
Poker
78 views

Poker Pros to film Poker Night in America at Rivers Casino and Resort Schenectady

SPFadmin - October 30, 2017

During August 22-25, Rivers Casino and Resort Schenectady will be hosting a King of the Hill tournament between four Poker pros for Rush Street Production’s Poker Night…

Reminder for PKR.com customers: PokerStars has your back
Poker
85 views
Poker
85 views

Reminder for PKR.com customers: PokerStars has your back

SPFadmin - October 30, 2017

Players who found their funds locked up in administration when PKR.com went bust can get their money from PokerStars. In early May the pioneering PKR.com was removed…

California’s 500 Club Cardroom reportedly shut down due to insufficient funds
Poker
67 views
Poker
67 views

California’s 500 Club Cardroom reportedly shut down due to insufficient funds

SPFadmin - October 30, 2017

The Bureau of Gambling Control in California has shut down a Clovis card room after reportedly finding that the facility had insufficient funds when it came to…

888poker to debut new game this weekend
Poker
79 views
Poker
79 views

888poker to debut new game this weekend

SPFadmin - October 30, 2017

Just a short time ago, online poker players received an unexpected preview of a new online poker game at 888poker. Several poker forums and media outlets revealed…

Phil Hellmuth meet & greet set for Rivers Casino
Poker
72 views
Poker
72 views

Phil Hellmuth meet & greet set for Rivers Casino

SPFadmin - October 30, 2017

On Monday, August 21st, world-renowned poker champion Phil Hellmuth will be meeting with poker fans at the Rivers Casino & Resort Schenectady. The ‘Poker Brat’ will be…

Over $30m to be paid to former US poker players of Absolute Poker & Ultimate Bet
Poker
88 views
Poker
88 views

Over $30m to be paid to former US poker players of Absolute Poker & Ultimate Bet

SPFadmin - October 30, 2017

Back in April, it was announced that former online poker members of Absolute Poker and Ultimate Bet would be able to file a claim to receive funds…

2017 PokerNews Cup Rozvadov main event win goes to Holger Bansner
Poker
60 views
Poker
60 views

2017 PokerNews Cup Rozvadov main event win goes to Holger Bansner

SPFadmin - October 30, 2017

King’s Casino of Rozvadov has become a hot spot for poker activity. Having already secured a deal to offer World Series of Poker and World Series of…

BetVictor goes live with ReelNRG’s slot portfolio
European Casino News
103 views
European Casino News
103 views

BetVictor goes live with ReelNRG’s slot portfolio

SPFadmin - October 30, 2017

UK-based online casino slots developer ReelNRG has reportedly signed a landmark content agreement that will see its growing games portfolio integrated with BetVictor, a Gibraltar-headquartered independent bookmaker…

Kindred Group wins Return on Customer Experience Gold Award
European Casino News
87 views
European Casino News
87 views

Kindred Group wins Return on Customer Experience Gold Award

SPFadmin - October 30, 2017

As one of the largest online gambling operators in Europe, the Kindred Group operates 13 brands and serves more than 20 million customers across the globe. Part…